Search Engine Optimization Techniques for Malaysian University Websites: A Comparative Analysis on Google and Bing Search Engine

Asim Shahzad, Nazri Mohd Nawi, Edi Sutoyo, Muhammad Naeem, Arif Ullah, Sundas Naqeeb, Muhammad Aamir


Search Engine Optimization (SEO) plays very vital role in the development of professional web sites. There are a number of search engines available on the internet such as Yahoo,,, Baidu, Bing, etc. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm which not only forms the foundation of SEO, but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms.  However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the key differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using  Microsoft Bing as compared to its primary competitor, Google.



Search Engine Optimizations, Web Services, Keywords Analysis, Search Ranking Algorithms, Search Engines

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Published by INSIGHT - Indonesian Society for Knowledge and Human Development