Artificial Intelligence in The Tourism Industry: Current Trends and Future Outlook

This article emphasizes the importance of artificial intelligence in the tourism sector. Various technologies are being integrated to enhance customer services. The world is making significant efforts to strengthen industrial competitiveness using big data and artificial intelligence technologies, and tourism is facing increasing demands for new strategic solutions through the digital transformation of the existing tourism industry using cutting-edge technologies. Artificial intelligence quickly addresses customer requirements by providing timely information on critical factors such as hotels, airplanes, cathedrals, general facilities, and natural resources. This information can include interactive messages, virtual tours, interactive booking processes, language translations, and global positioning system technology. Artificial intelligence algorithms in the tourism industry help predict demand, revenue, and business trends. The tourism industry incorporates new technologies like virtual reality, chatbots, and language translation. Adopting artificial intelligence apps requires significant investments, including initial capital costs, maintenance, software updates, and staff training. Understanding the tourism and artificial intelligence industry will help build an artificial intelligence that will significantly transform the tourism industry in the future. The rise of artificial intelligence simplifies the process of making travel plans. Tourists used to decide their destinations and activities using pictures in a catalog or on the Internet. They have recently begun using artificial intelligence to find and tailor their specific requirements. Artificial intelligence is a valuable supplementary aspect to the future of the tourism industry. However, it cannot surpass the human touch, an essential determinant of experiential tourism.