Integrating Business Intelligence and Analytics in Managing Public Sector Performance: An Empirical Study

Nur Hani Zulkifli Abai, Jamaiah Yahaya, Aziz Deraman, Abdul Razak Hamdan, Zulkefli Mansor, Yusmadi Yah Jusoh


Business intelligence and analytics (BIA) is emerging as a critical area to boost organizational performance. Nowadays, data is not only important and valuable to the organization but recognized as necessary to spike the organization performance and success. As a result, many organizations spend a considerable amount of investment toward obtaining faster accurate information on a real-time basis. The previous study revealed that even though many organizations use business intelligence technologies for obtaining information, yet they still lack analytics implementation. Therefore, this study aims to discover the integrated implementation factors of business intelligence and analytics in managing organizational performance, particularly for organizations of the public sector. In achieving this, a depth literature review was carried out to identify the influential factors in the implementation of business intelligence, business analytics, and performance management. The subject matter experts in Business Intelligence (BI), Business Analytics (BA) and Organisational Performance Management (OPM) were invited to participate in this empirical study, which was conducted in Malaysia. The study was carried out through interviewing experts, in order to identify the essential factors for business intelligence and data analytics implementation. Twenty essential factors and sixty-four sub-factors were identified and analyzed to construct the integrated factors in BIA and OPM implementation. The result of the study revealed four integrated factors of the BIA and OPM implementation, such as skill, documentation, visualization, and work culture. Finance, data management, software, strategic planning, and decision-making are other factors integrated with BI, BA, and OPM respectively. Finally, this study illustrates the integrated factors in a visual form.


business intelligence; business analytics; organisational performance management; public sector; implementation factor.

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