Airline Service Quality Analysis Using Integration of Fuzzy Servqual, PGCV Index, and TRIZ Methods in Indonesian Full-Service Carrier Airlines

Diana Puspita Sari, Dyah Ika Rinawati, - Midiawati

Abstract


The airlines in Indonesia consist of full-service carrier (FSC), medium service carrier (MSC) and low-cost carrier (LCC) category. FSC has some characteristics where the baggage policy is free up to 20 kg, available in food, beverages, magazines, entertainments such as audio and video, economic or non-economic flight classes, executive lounge facilities and classrooms, and seating spaces. Preliminary research conducted in one of the FSC airlines showed some consumers complained about customer satisfaction issues.  Based on these problems, the research objectives are to measure customer satisfaction of FSC airlines, to identify problematic service criteria with fuzzyservqual and PGCV index, and to design a system improvement using the TRIZ Method. The result of services quality measurement described that there are 12 criteria unsuitable for the passenger's expectation. The results of TRIZ analysis obtained suggest for improvement such as the placement of professional flight attendants when flying, providing support facilities such a waiting room to increase passenger convenience, placing expert staff for sympathetic information that can be accessed by passengers.

Keywords


FSC; service quality; fuzzyservqual; PGCV index; TRIZ methods.FSC; service quality; fuzzyservqual; PGCV index; TRIZ methods.

Full Text:

PDF

References


PT (Persero) Angkasa Pura I and II, Ministry of Transportation), www.hubud.dephub.go.id

P. Kotler, Marketing Management, New Jersey: Prentice-Hall, 2003.

A. Parasuraman, V. A. Zeithaml, L. L. Berry, “Servqual: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality,†Journal of Retailing, vol.64, no.1, pp.12-40, 1988.

E. W. Anderson, C. Fornell, and D.R Lehmann, “Customer satisfaction, market share, and profitability: Finding from Sweden,†Journal of Marketing, vol. 58, no. 3, pp. 53-66, 1994.

I. G. B. Udayana, “Marketing risk management of palm oil-based biodiesel agroindustry,†International Journal on Advanced Science Engineering Information Technology, vol.4, no. 1, pp. 25-29, 2014.

N. M Suki, “Passenger satisfaction with airline service quality in Malaysia: a structural equation modeling approach,†Research in Transportation Business & Management, vol. 10, pp. 26-32, 2014.

T. Jeeradist, N. Thawesaengskulthai, and T. Sangsuwan, “Using TRIZ to enhance passenger's perception of an airline's image through service and safety,†Journal of Air Transport Management, pp. 131-139, 2016.

J. J. Liou, C. Y Tsai, R. H. Lin, and G.H. Tzeng, “A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality,†Journal of Air Transport Management, vol. 17, pp. 57-61, 2011.

H. Gupta, “Evaluating service quality of airline industry using the hybrid best worst method and VIKOR,†Journal of Air Transport Management, vol. xxx, pp. 1-13, 2017.

J. K. C. Chen, A. Batchuluun, and J. Batnasan, “Services innovation impact to customer satisfaction and customer value enhancement in the airport,†Technology in Society, vol. 43, pp. 219-230, 2015.

M. K. Koklic, M. Kukar-Kinney, and S. Vegelj, “An investigation of customer satisfaction with low-cost and full-service airline companies,†Journal of Business Research, vol. 80, pp. 188-196, 2017.

N. Redpath, J. F. O'Connell, and D. Warnock-Smith, “The strategic impact of airline group diversification: The cases of Emirates and Lufthansa,†Journal of Air Transport Management, vol. 64, pp. 121-138, 2017.

C. Basfirinci and A. Mitra, “A cross-cultural investigation of airlines service quality through the integration of Servqual and the Kano model,†Journal of Air Transport Management, vol. 42, pp. 239-248, 2015.

F. Sultan and M. C. Simpson, “International service variants: Airline passenger expectations and perceptions of service quality,†Journal of Services Marketing, vol. 14, no. 3, pp. 188-216, 2000.

S. H. Tsaur, T. Y. Chang, and C.H. Yen, “The evaluation of airline service quality by fuzzy MCDM,†Tourism Management, vol. 23, pp. 107-115, 2002.

S. Nandiroh and T. Haryanto, “Aplikasi Fuzzservqual Untuk Identifikasi Preferensi Kepuasan Konsumenâ€, Jurnal Ilmiah Teknik Industri, vol. 4, no.3, pp. 123-128, 2006.

R. Liu, L. Cui, and H.W. Guangfeng, “Applying The Fuzzy SERVQUAL method to measure the service quality in certification,†Journal Applied Soft Computing, vol. 26, pp. 508-512, 2015.

F. Pakdil and O. Aydm, “Expectations and perceptions in airline service: An analysis using weighted servqual scores,†Journal of Air Transport Management, vol. 13, pp. 229-237, 2007.

C. C. Chou, L. J. Liu, S. F. Huang, J. M. Yih, and T. C. Han, “An evaluation of airline service quality using the fuzzy weighted SERVQUAL method,†Applied Soft Computing, vol. 11, pp. 2117-2128, 2011.

V. Devani and R. Azwar, “Analisis kepuasan pelanggan menggunakan metode customer satisfaction index dan PGCV, Jurnal Rekayasa dan Manajemen Sistem Informasi, vol. 2, no. 2, pp. 24-29, 2016.

J. Zhang, K. Tan, and K. Chai, “Systematic Innovation in Service Design Through TRIZ.†Annual Conference, Lake Como, Italy, 1, pp. 1013-1022, 2003.

M. ÄŒaÄo, R. Kohárb, S. HrÄekb, R. Tribula, and P. Å Äerba, “Use the method of TRIZ in optimizing the automated machine for ultrasonic welding,†Procedia Engineering, vol 192, pp. 80-85, 2017.

C. Spreafico and D. Russo, “TRIZ industrial case studies: a critical surveyâ€, Procedia CIRP, vol. 39, pp. 51-56, 2016.

T. Vaneker and T. V. Diepen, “Design Support for Maintenance Tasks using TRIZâ€, Procedia CIRP, vol. 39, pp. 67-72, 2016.

M. Singarimbun and S. Effendi, Metode Penelitian Survei, Jakarta: PT. Pustaka LP3ES, 1995.

Iskandar, Metodologi Penelitian Pendidikan dan Sosial (Kualitatif dan Kuantitatif). Jakarta : Gaung Persada Press, 2008.

S. Arikunto, Prosedur Penelitian Suatu Pendekatan Praktik, Jakarta: PT Rineka Cipta, 2006.

Sugiyono, Metode Penelitian Kuantitatif Kualitatif & RND, Bandung : Alfabeta, 2010.

J. F. Hair, R. E. Anderson, R. L. Tatham, and W. C. Black, Multivariate Data Analysis, New Jersey: Prentice-Hall, 1998.

V. A. Zeithaml, A., Parasuraman, an L .L. Berry, Delivering Quality Service; Balancing Customer Perceptions and Expectations, New York: The Free Press, 1990.

L. Abdullah and N. N. A. Fauzee, “Ranking Fuzzy Numbers and Its Application to Products Attribute Preferences,†Proceeding of the International Conference on Advanced Science, Engineering and Information Technology 2011, pp. 21-25, Malaysia, 14 - 15 January 2011.

S. Kusumadewi, Analisis Desain Sistem Fuzzy Menggunakan Tool Box Matlab. Yogjakarta: Graha Ilmu, 2002.

W. Hom, “PGCV Index for customer analysis, Quality Progress Journal, vol. 30, no. 3, pp. 89-93, 1997.

I. A. Renev and L. S. Chechurin, “Application of TRIZ in building industry: a study of the current situation,†Procedia CIRP, vol 39, pp. 20-215, 2016.

H. Liu, H. Qub, and Y. Li, “An analytical framework for the evolution of innovation of niches in business ecosystems based on TRIZ,†Procedia Engineering, vol. 174, pp. 37-44, 2017.

V. D. Berdonosov and E. V. Redkolis, “TRIZ Evolutionary Approach: Didacticsâ€, Procedia Engineering, vol. 131, pp. 1105-1112, 2015.

Y. S. Chang, Y. H. Chien, K. C. Yu, Y. H. Chu, Mavis, Y. C. Chen, “Effect of TRIZ on the creativity of engineering students,†Thinking Skills and Creativity, vol. 19, pp. 112-122, 2016.

S. D. Savransky, Engineering of Creativity: Introduction to TRIZ Methodology of Inventive Problem Solving, USA: CRC Press, 2000.




DOI: http://dx.doi.org/10.18517/ijaseit.8.3.3889

Refbacks

  • There are currently no refbacks.



Published by INSIGHT - Indonesian Society for Knowledge and Human Development