Marketing Risk Management of Palm Oil Based Biodiesel Agroindustry

I Gusti Bagus Udayana


Biodiesel is fuel generates from vegetable oils that have properties similar to diesel oil. The advantages of biodiesel compared to diesel is an environmentally friendly fuel because it produces much lower emissions (sulfur free, low smoke number) in accordance with global issues, higher cetane number (> 57) so that the combustion efficiency is better than diesel, lubrication properties of the piston engine; biodegradable, a renewable energy because it is made from natural materials, and improve the independence of fuel supply because it can be produced locally. The purpose of this research is to design the risk management decision support system for agro-industry development biodiesel of oil palm-based. Determination of objectives and risk management strategies using the used to obtain an alternative value in the aspect of marketing. This research resulted in a decision support system that is useful to help decision makers in addressing the risk of agro-bio-diesel. Risk management model is designed in a decision support system  (DSS), can be used by industrial users and investors in the field of biodiesel. DSS software development using Microsoft Visual Basic Version 6.0 consists of three main components namely database management system, knowledge base management system and model base management system. Model base management system consists of risk marketing analysis.


Risk management; Biodiesel agroindustry; palm oil; marketing; Analytical Hierarchy Process (AHP)

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Published by INSIGHT - Indonesian Society for Knowledge and Human Development