A Social Networking-based Advertising to Enhance Customer Reach Target

Ahmad Najmi Amer Haider Nuar, Hairulnizam Mahdin, Noryusliza Abdullah, Rozanawati Darman, Masitah Ahmad


A traditional advertising is a method to deliver commercial messages to mass audiences through newspaper, outdoors billboards, radio and television. This method is quite expensive for small and medium company. The new concept of advertising such as social media, website and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform of advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher give-away that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provide web analytics and users preferences functions. This will allows marketers to promote their business to specific and focused customers.


social network; android apps; online marketing

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DOI: http://dx.doi.org/10.18517/ijaseit.7.4-2.3385


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Published by INSIGHT - Indonesian Society for Knowledge and Human Development