A Study on Integrating Business Intelligence into E-Business

Sim Sheng Hooi, Wahidah Husain


With the high speed of development in the information technology area, many organizations use the Internet in their businesses instead of traditional "brick and mortar" physical stores. With the rapid spread of the Internet, people can access the web easily anywhere and anytime without barriers of time or space. However, a lot of data collected from global and local e-businesses is complex and unstructured and thus of limited use. Business intelligence tools could be used to extract accurate and useful information about future forecasts, business patterns, and business decision making. This paper provides a high level view of business intelligence and its benefits in e-business. Methods of adopting business intelligence are studied and examples of current market business intelligence tools are given in order to give a better idea of business intelligence usage in e-business.


E-Business; Business Intelligence; Business Analytics; Data Warehouse

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DOI: http://dx.doi.org/10.18517/ijaseit.2.6.239


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Published by INSIGHT - Indonesian Society for Knowledge and Human Development