Organizational Resistance to Technology Diffusion: The Case of IPv6

Dedy Syamsuar, Peter Dell, Deden Witarsyah, Ahmad Luthfi

Abstract


IP address is an essential protocol to identify every connected device to the Internet uniquely. IPv6 was developed as a long-term solution to overcome IPv4's shortcomings. However, IPv6 adoption is still very rare. Organizations tend to resistance to adopting and implementing IPv6 on their network. This study aims to develop and test a model of organizational resistance to IPv6, an Internet Protocol (IP) intended to replace IPv4, the widely used incumbent. This exploratory mixed-methods study analyzed interview data from Indonesian organizations, supplemented with insights from prior literature, to identify factors of organizational resistance to IPv6. A subsequent survey of Indonesian organizations was conducted to assess the relationship of each factor with IPv6 resistance. The survey data was then rigorously analyzed using PLS-SEM. While IPv6 is typically portrayed as an essential Internet infrastructure development, Indonesian organizations perceive it as unnecessary and threatening. A Structural Equation Model of IPv6 Resistance was developed and posits that although perceived threat, perceived lack of need, and environmental influences all influence organizational resistance to IPv6, switching costs and satisfaction with current technology have no impact. This study has practical implications for organizations that aim to promote IPv6 diffusion; promotion strategies should address the key factors identified in this study. While prior models of technology resistance have focused on individual-level resistance to technologies promoted from within the organization, this study focuses on organizational-level resistance to technology promoted by sources external to the organization and hence makes a new theoretical contribution.

Keywords


IPv6; technology diffusion; technology resistance; Internet Protocol; mixed methods.

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DOI: http://dx.doi.org/10.18517/ijaseit.12.6.16073

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